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Smoothwall
Based in the United Kingdom, with offices in Leeds and Southampton, SmoothWall delivers global security solutions through a worldwide sales and support network, with representation across EMEA, APAC and the US. SmoothWall approached First Impression to help improve the effectiveness of our regular email newsletters which we send to both channel partners and directly to up to 18,000 end user customers on a monthly basis.
"First Impression designed an HTML template for us that used embedded elements of our corporate branding to give it a much more professional and appealing look and feel. The email was also designed to allow tracking each time it was opened, forwarded or a link for further information clicked. A week after sending out the first campaign we have been more than surprised to see a 5 fold increase in responses, and already have a number of customers either in the process of purchasing or evaluating our latest software. First Impression listened to our ideas, and produced exactly the sort of message we were looking for, and from brief to first campaign took just a couple of days."
Richard Moore
Sales Director, SmoothWall Ltd |
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Mosborough Hall keeps in touch with emailshot
Best Western Mosborough Hall Hotel near Sheffield started using emailshot to assist them with their ongoing promotion to their corporate clients. First Impression has been working alongside Mosborough Hall to develop a high impact branded newsletter for their existing and potential corporate customers.
The newsletter is designed to make corporate clients aware of the hotel’s facilities for corporate customers such as conferencing, corporate dining and special accommodation rates. It links to specific pages on their website which provide further information as well as providing them with feedback on the success of the mailing.
Jackie Foster, Sales and Marketing Executive at Mosborough Hall Hotel said: “The newsletters have been well received by our existing database of customers. First Impression helps us to write and design very focused and professional looking newsletters to communicate in the best way possible with our customers. The emailshot reporting system then provides us with feedback from each campaign, enabling us to see who is opening our email and what areas interest them the most by seeing what links they are clicking on. We were so pleased with the corporate newsletter; First Impression has now produced one for our residential customers and a weekly broadcast for hotel agents, keeping them up to date with offers.” |
