Detailed campaign tracking
emailshot tracks the progress and outcome of every single email that is sent out providing valuable statistics about your campaign.
Emailshot reports identify:
- Each individual who has been sent an email
- Each individual who has opened it, how many times and when
- Each individual who has forwarded it, how many times and when
- Each individual who has clicked on one or more link, what those links were, and when they clicked
- The links in your email that are most or least popular (again, broken down by individual)
- The pages visited and paths that individual visitors have taken after they've clicked through to your own website (see'tracking through your website' for more details)
- Undelivered emails ('bounce backs') along with the specific reason, again by individual
- Individual replies to your emails
- Individuals who have requested to unsubscribe from your mailing list
Reports are presented as overall figures, as graphical charts and as detailed lists. Data can be filtered to concentrate on particular segments - for example to identify your top 100 'interested parties' in order to pass to a telesales team to follow up.
 
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