Email Marketing for your business
  1. Setup and Administration
  2. Security and Delivery
  3. Managing Addresses and Lists
  4. Creating Emails

Setup and Administration

What do I need to run emailshot?

A PC, Internet Explorer and an Internet connection. As with everything, the faster the better.

How limited is the trial version?

The trial version is exactly the same as the full version, but doesn't allow you to send more than 20 emails at a time. Once you've decided that you want to use emailshot it's very quick and easy to set you up with a full account - all we need is to set your details up on our invoicing system and double-check that you understand the terms and conditions, particularly regarding spam.

What sort of businesses does email marketing work for?

emailshot is valuable to most businesses, private and public sector institutions, household names to SME's. The common thread tends to be that they're organisations who don't just want to 'send lots of emails' - they want to use emailshot as the basis of ongoing intelligent and targeted campaigns.

Do I have to sign up for a minimum period? What is involved in signing up?

No– our pay per send accounts have no minimum period. If you want a Value Plan account (fixed monthly fee) then the minimum period is 12 months. There is very little paperwork - we check that you have read and understood our terms and conditions and set you up on our invoicing system.

How do I pay?  How frequently is the billing?

Invoices are generated on the first of each month and refer to the previous calendar month's activity. You can pay by cheque or by BACS. Payment terms are 14 days.

What online or telephone support is there to help with problems?

We're here and available during UK office hours, via email or telephone. You will be given a dedicated account manager to help with problems and calls will go straight through to them (we don't use automatic switchboards or queuing systems).

Security and Delivery

How does emailshot stop my email being blocked as spam?

Spam filters generally work on a 'points' system - there isn't one factor that'll get your email blocked. Much, of course, depends on the content. Read our quick guide or talk to us if you have any questions about dos and don'ts.

We have links and working relationships with all the large email providers (AOL, Hotmail etc). We also take great care to conform to their best practise guidelines and technical specifications. emailshot emails 'announce themselves' as such, and are fully traceable back to our servers - one of the characteristics of less reputable mailing software is that it tries to disguise its origin. We also take great care to 'vet' our clients in order to weed out those who might be sending spam email - this protects you from being tarred by association.

Is emailshot on any 'whitelist' of allowed mass email providers?

Everything within emailshot is password-protected and unique to you.

Our servers are physically situated across two secure locations in the South East of England, and managed according to a strict and professional routine. We do not accept 'blind' web sign-ups (via credit card, PayPal etc) and enforce a strict anti-spam policy in order to protect our clients from association with less reputable e-marketers. As a UK company we are bound by the Data Protection Act to keep your data private and secure. Please talk to us if you require any further reassurance.

I have been offered an overseas service. Why should I choose a UK-based provider?

Two main reasons:
Support: We offer personal customer service during UK office hours, and are very easy to get hold of should you need help with a feature or technical support.

Deliverability: The email marketing 'culture' in the UK is tighter and more professional, with an emphasis on targeting emails to those who have opted-in to receive them (the vast majority of spam emails originate from providers in the USA). This gives us two advantages - we don't have a problem with our servers being 'blacklisted' by ISPs, and we are geared up to provide 100% delivery, rather than expecting many emails to be rejected. UK companies also have to abide by the Data Protection Act.

You should also carefully compare features between products - especially on the tracking/reporting front.

Managing Addresses and Lists

Do you sell mailing lists?

Yes we can provide you with B2B databases which can be broken down by industry sector, area or amount of employees. Click here to find out more about purchasing a mailing list.

How large can my address books be? How many campaigns can I create?

You can create as many campaigns as you like, and send them to as many people as you like. Some users have over a million addresses held... others have under a hundred. If you do require storing a large amount of address books you will need to be on our professional or enterprise package.

Can I send from my own email address?

Yes. emailshot can be set to send from any address at yourdomain.co.uk

How do people unsubscribe?

This happens automatically. You can use a drop down menu to insert an 'unsubscribe' link in your email - users who click this are taken to a web page that confirms their wish to opt-out and following this they'll be removed from the relevant list.

You can easily export a list of unsubscribers from emailshot to help you manage any offline lists you have - this will export in a format you choose. As a failsafe, emailshot won't re-upload any names that have previously unsubscribed to a list - but you should always take care to delete them from your own records should you be keeping separate information locally. If you're a web programmer, you can use our API to unsubscribe users.

Can I use email lists provided by [company]? Can I export them from [software]?

emailshot supports CSV files. The vast majority of companies and software can therefore integrate with it.

Creating Emails

I'd like to get a template professionally designed.

We can offer you a full HTML design service if required - from a single template to a full suite. Once we've designed a template you can edit it yourself and use it time and time again for no additional charge. Contact us for more details.

Can I use a template produced by my own web designers, or via Frontpage, Dreamweaver etc?

Yes - emailshot can upload any HTML page so if you want to create something externally then that's no problem. However you can still edit your template within emailshot.

Can I add attachments, embed scripting etc?

Attachments can be added if you are on the Professional or Enterprise packages. If you are on a Standard account you can get around this by adding the attachment to a page on your website and linking to it using the link manager.

If your question has not been answered in the above frequently asked questions please contact us and we will get back to you in due course.