Alan sends out an email newsletter every month, to build interest in his radio work. Although he’s got a pretty good eye for design, he wants it to be second-to-none in terms of impact. So he pays a web designer friend a token amount to create a striking HTML template. This he uploads into emailshot.

Every month, Alan edits the headlines and body text himself to produce a new edition. He sometimes changes the publicity pictures, or puts some more variation in there to keep things fresh. And because he’s doing it himself, he can make changes right up to the time when the email goes out – perfect for a fast-moving environment such as his.