Jeffrey’s the Entertainments Manager at a holiday camp.
The monthly e-zine’s popular with visitors and their kids – the mixture of competitions, articles, jokes and games keeps them in the holiday spirit over the cold winter months.

By keeping an eye on the emailshot reports, Jeffrey can tell exactly what sort of content is popular with the punters. Opens, click-throughs, forwards… he has a detailed picture of what works and what doesn’t.

He can also see exactly who is sharing the e-zine with a community of friends and family. A hard-core of recipients is forwarding the email over ten times – spreading their loyalty far and wide.

One ‘group booking’ special offer later, and this set of visitors are booking for eight people when previously they brought only four. Pure showbiz!