Managing responsesSpam is unsolicited emails that are not requested and can be considered an abuse of network resources as well as a nuisance. To avoid having your email marketing campaign classified as spam, it is paramount to use permission-based emails.emailshot uses a platform that adopts the Sender Policy Framework (SPF) which aims to provide a concrete way of distinguishing legitimate opt-in email from spam and will become an essential element of large email providers in the future. emailshot includes a fully-automatic 'unsubscribe' function, as required by UK law. What's more, you can't accidentally re-mail users who have previously unsubscribed to your mailings if, for instance, you have their name stored on a different version of your email database. This gives you full protection under anti-spam legislation. Undelivered emails are identified as ‘hard and soft bounce backs’ in the reporting function. emailshot will try a number of times to deliver these emails and will provide a list of all the undelivered emails with a reason why they cannot be delivered. emailshots can be forwarded to a friend. Users can embed a link which will allow receivers to send the email on to a friend therefore increasing viewers of your message. Recipients can also send a reply direct to the sender which can be set to forward to an address of your choice or sifted onscreen via a webmail-type system.
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